Jordens Vänners ordförande Erik Blomqvist överlämnade, tillsammans med sakkunnig i Greenwash Ian Fiddies, Svenska Greenwashpriset 2012 till vinnaren Stora Enso, klockan 12 måndagen den 9 juli på deras huvudkontor i World Trade Center, Stockholm.
Stora Enso valde dock att inte ta emot priset, en målarhink med en trädplanta, utan priset fick lämnas i receptionen. Stora Ensos informationschef Jonas Nordlund hälsar att han vill “diskutera frågan” med Jordens Vänner i augusti.
Erik Blomqvist, chair of Friends of the Earth Sweden, together with Friends of the Earth Sweden’s Greenwash adviser Ian Fiddies, presented the Swedish Greenwashing Prize of 2012 to the worthy winner, the multinational corporation Stora Enso at their Swedish head office in Stockholm on the 9 th of July.
Stora Enso chose not to speak to Friends of the Earth at this time but promised to “discuss the matter” in August.
Stora Enso claims to be an environmentally conscious corporation, promoting biodiversity. Eucalyptus plantation, called ‘The Green desert’ in Brazil, is a monoculture that knocks out the diversity and creates serious social ills. Stora Enso has previously been convicted of environmental crimes in Brazil, through their associated company Veracel, and has now established itself in southern China where alarming reports were published describing environmental and human rights violations.
Stora Enso is not acting in the way a responsible company would. Stora Ensos way of conducting forestry, sometimes called “the swedish model”, should not be copied to developing countries. No monocultures should be allowed, and no pesticides or fertilizers should be used. Also, local water conditions should be respected. Working conditions and salaries must be good, and no human rights violations may occur. Moreover, in a more sustainable world, regions and countries should be more selfsufficient. European and North American consumer products from forests should not come from Brazil or China.